Wednesday, June 20, 2012

Shaping Our Health by Influencing Food trends

SHIFT is in place to push back on the heavy marketing of unhealthy foods and beverages directed to teens and particularly black teens. In today’s world, marketing shapes what we like, what we can afford, and what products are available, and food is no exception. Marketing bad health by overselling unhealthy foods and beverages can affect the health of communities over time.

SHIFT is designed to engage teens in leading an initiative to demonstrate that healthier foods should be advertised, available, and affordable in all communities and that there should be relatively less marketing of unhealthy foods. 

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